The Soft Glam Beauty Looks Setting the Tone This Year

Last week, Black celebrities once again shaped the beauty conversation with intention and ease. Across editorials and appearances, the focus…
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Last week, Black celebrities once again shaped the beauty conversation with intention and ease. Across editorials and appearances, the focus shifted toward high-impact looks that understood exactly where to land. Rather than piling on unnecessary drama, these moments chose a single focal point and let it lead, allowing everything else to fall quietly into place. As red carpets and cultural moments continue to unfold this year, these beauty choices already feel like a roadmap for what’s coming next.

Taken together, last week’s looks revealed a clear shared direction. Soft glam is no longer about doing less; instead, it’s about choosing where to focus and allowing that choice to breathe. At its core, this new wave of celebrity soft glam beauty is rooted in restraint with purpose. And as more red carpets, fashion weeks, and editorials roll in, this approach feels poised to define the months ahead.

The Looks

Makeup

Tyla’s Vogue China editorial offered a fresh interpretation of soft glam through color. Her makeup centered on luminous skin, warmed with bronzer and soft contour, while a wash of shimmering light-blue shadow traced her eyes. The cool hue stood out against her sun-kissed complexion, drawing attention upward without overpowering the face. From there, the rest of the look remained deliberately light. Brows were softly brushed and filled, lashes defined without heaviness, and lips finished with a sheer gloss in a muted berry tone. By placing emphasis squarely on the eyes, the look demonstrated how celebrity soft glam can feel editorial while still appearing effortless.

In contrast, Mary J. Blige reminded us why she remains one of beauty’s most expressive forces. Her look revolved around an amplified smoky eye, layered with depth yet softened at the edges. Dark shadows blended outward to open the eye without harsh lines, while a subtle cut crease added lift and structure. Meanwhile, her lips stayed understated in a glossy, natural pink, allowing the eyes to fully shine. Here, makeup leaned into mood rather than minimalism, proving that restraint doesn’t mean the absence of impact.

Hairstyle

Shifting the focus away from makeup, Keke Palmer made a statement with an ultra-cropped pixie in a bold copper tone on the cover of Marie Claire. The close cut and micro fringe framed her face sharply, bringing her features into full focus. With the hair doing the talking, the overall beauty look felt clean, intentional, and striking without the need for added layers.

Tyla appeared again, this time with a sharp, chin-length bob that signaled a different beauty energy altogether. Straight, smooth, and carefully shaped, the style featured a gentle side part and curved inward at the jaw to frame the face. Known for experimenting with braided bobs, curved silhouettes, and natural textures, this pared-back look further highlighted her range, proving that simplicity can be just as expressive as transformation.

Check out the best glam offerings spotted on celebrities last week…

Mary J. Blige

Mary J. Blige smoky eye soft glam makeup with glossy nude lips and defined brows
Photo: Salvatore DeMaio

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Teyana Taylor

Photo: @teyanataylor/Instagram

Shop editor’s edit

Silence

Tyla soft glam makeup with cool-toned blue eyeshadow and glowing skin for Vogue China editorial
Photo: Kat Irlin for Vogue China

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Wunmi Mosaku

Photo: @kilprity/Instagram

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Keke Palmer

Keke Palmer ultra-cropped copper pixie haircut from Marie Claire editorial shoot - soft glam
Photo: Daphne Thao Nguyẽn for Marie Claire

Shop the lips

Gabrielle Union

Photo: @gabunion/Instagram

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Cat Graham

Photo: @katgraham/Instagram

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Porsha Williams

Photo: Tyren Redd

Shop the hair

Second Day

soft glam makeup
Photo: Cibelle Levi

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Lori Harvey

Photo: @loriharvey/Instagram

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—Read also


Last Week’s Best Beauty Looks Spoke A Defining Language Of Glamour

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