With the 2025-26 campaign now complete, we can now share data for men’s home games from this season, with the aim of increasing the understanding of the breakdown of tickets in the stadium, the chance of success for tickets for members and the impact of the policy changes made last summer.
We have outlined some of the key data below and supporters who would like to view the 2025-26 matchday data in more detail can do so below.
Premier League
- Season ticket holders from across general admission and seasonal hospitality, who get access to every Premier League home fixture, are allocated 54 per cent of all tickets per game.
- On average, once all sales, ticket exchange and forwarding have taken place, All Red members make up 33 per cent of the overall capacity at Anfield for Premier League home games.
- On average, almost 10,000 tickets are forwarded per game for Premier League home fixtures.
- The average number of sold tickets which go unused for league games – leaving empty seats at Anfield – is 1,517. The highest number of empty seats was 2,820 for the Fulham fixture in April this year.
Cup games
- On average, around 36,000 tickets were allocated via the auto cup scheme per cup fixture, including the FA Cup, Carabao Cup and Champions League.
- Across home cup games throughout the season, on average the number of forwarded tickets per game in each competition was: 13,220 in the FA Cup, 12,942 in the Carabao Cup and 12,175 in the Champions League.
- Currently the original ticket purchaser retains the credit for cup competitions. However, as part of the recent ticketing review, this is an area that we continue to work on to further improve fairness and access with regards to cup tickets.
- For cup fixtures at Anfield, the average number of sold tickets which went unused across each competition was: 5,556 for the FA Cup, 4,298 for the Carabao Cup and 2,472 for the Champions League.
All Red members
- Across the July and November members’ sales for the 2025-26 season, 52 per cent of all All Red members applied for tickets for Premier League home games and 34 per cent of those were successful in obtaining a ticket through the sale. While the percentage of members applying for tickets increased by two per cent compared to the 2024-25 season, the percentage of members who accessed at least one ticket via the members’ sales across the season also increased by five per cent.
- The number of tickets going to 13+ members has decreased slightly compared to the 2024-25 season. This is due to a number of sanctions taking place against accounts in this group – without these removals, the number of 13+ accounts would have grown to approximately 11,800. This growth is a key factor in the recently announced policy change to credits for Premier League home games with the growth predominately caused by forwarding.
We acknowledged the need to improve ticket access for supporters and the recently announced changes for the 2026-27 season have been designed with the aim of improving access from next season and beyond. These changes follow on from those introduced last summer ahead of the 2025-26 season.
- Last season saw the introduction of a number of new policies, including the introduction of Every Seat, Every Game, the club’s season ticket utilisation policy. This has seen the number of empty general admission season ticket holder seats reduced by 23 per cent this season compared to the 2024-25 season.
- As part of those changes, we limited the size of Friends & Family lists to a maximum of 18 to counter touting activity; for example, the average size of 13+ members’ lists has fallen from 31 in 2024-25 to nine in 2025-26.
Supporters will receive an email this week to inform them of their match credit status and, as announced earlier this month, credits will also be available in the official LFC app via the ticketing section.
Full details on how supporters can access tickets for men’s first-team fixtures, including via All Red members sales, the ticket exchange and more, can be found here.
The club aims to continue to share transparent data with supporters every season to further increase the understanding of the club’s ticketing strategy and any future changes.
