Across Anfield, more than 310,000 single-use items have been avoided through the expansion of reusables – including the introduction of reusable cups and food containers.
Under the ‘Our People’ pillar, LFC continues to use its platform to raise awareness of important issues. Its International Day of Persons with Disabilities campaign with Isaac Kearney helped drive a five-year high in global searches for Wolf-Hirschhorn syndrome.
The club’s official charity, LFC Foundation, also continues to make a real difference across our communities, both home and away. Last season, it supported 145,617 people, while generating a social value of £365.79 million and a social return on investment of £1:£13.79 over a five-year period.
The Red Way has also become more embedded across the wider LFC family. Sixty-seven per cent of partners are now aligned to, and are actively supporting, the strategy, while fan awareness has risen to 45 per cent, up from 14 per cent just two seasons before.
This progress has been recognised externally, with the club receiving a number of major sustainability awards over the course of the season – including ESG Programme of the Yearthe Sport Positive Transformation Award and UEFA’s Anti-Discrimination Award.
Jonathan Bamber, LFC’s chief legal and external affairs officer and executive sponsor of The Red Way, said: “I’m delighted to introduce The Red Way report for the 2024-25 season, featuring some incredible achievements – including multiple award wins.
“When we launched The Red Way in 2021, we knew it would be the beginning of a journey like no other. This report highlights the progress we’ve made, as well as the challenges we continue to navigate as we work towards our long-term sustainability goals.
“Our commitment to building a better future for our people, our planet and our communities remains the foundation of our success, and our priority as we look ahead to the seasons to come.”
Rishi Jain, director of impact at LFC, added: “I am immensely proud of the continued progress of The Red Way, particularly reaching alignment with all 17 UN Sustainable Development Goals.
“This season, we’ve focused our efforts on key areas – including food, ocean health and resilience. These topics are critically important for the club, cut across every pillar of The Red Way, and offer meaningful opportunities to use our platform to create positive, global impact.
“Together with our colleagues, partners and supporters, we are already making strong progress, and we remain committed to going even further in the seasons ahead.”
To learn more about The Red Way and view the full 2024-25 season report, visit here.
